Rumpl is an outdoor blanket brand that has reimagined the blanket category by treating it more like outdoor wear, with advanced technology and the intent to go hard and play hard too.

When I joined as Creative Design Director, I was tasked with positioning and launching a series of product innovations, new product categories, and a brand campaign that ties it all together.

Using organic and paid media, as well as trade shows and retail, I meticulously planned how we would tell these stories. With a ‘roll-up your sleeves’ approach, my small team of two successfully launched Rumpl 2.0.